Pharrell Williams partnered with Japanese fashion icon Nigo, the Billionaire Boys Club label has been a trailblazer for decades, as it seamlessly blends streetwear and luxury and has influenced countless pockets of fashion, music, design, and culture. Its ethos puts humanity, compassion, creativity, and curiosity at the forefront, and its motto is one anybody can stand by: “Wealth is of the heart and mind. Not the pocket.”